Friday 12 July 2013

Andy Murray… my part in his success!

I’m really not a sport fan at all; Formula 1 is the only one I really follow. And F1 it isn’t really a sport in the accepted sense, i.e. in sport a human being does all the work, as opposed to a car, some mechanics and a state-of-the-art development centre. Tennis doesn’t really interest me except when two things collide… Wimbledon and Andy Murray. When that happens I get really excited. This is due to two things: 1) the sense of history associated with a British player winning the tournament and b) the fact that my company has been sponsoring Wimbledon since for more than a quarter of a century.

This year I went on the first day of the tournament and saw Andy Murray beat Becker 6-4 6-3 6-2 and went through to the second round of the competition. What part did I play in his success? Good question. A big part of a British players success in any sport on home turf is the mood of the crowd (see London 2012 for evidence) to provide inspiration and improve performance by a few crucial percentage points. This year I played a role here, and my personal inspiration in turn was linked to the excellent food eaten at Wimbledon in the suite that my company has adjoining Centre Court.

It wouldn’t be appropriate to review the free food and drink that I consumed in vast quantities at Wimbledon a few weeks ago, but I will draw attention to the afternoon tea served. This part of the day is always the high point for me when I’ve visited the tournament; especially the scones and the quince paste that accompanies the cheese. Divine. I’ve done a lot of different corporate entertainments at sporting events over the years and Wimbledon is very much in the premier league.

Well done Andy, and well done me for helping you.

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